About Limetree
Limetree Consulting
A specialist tourism marketing consultancy with over two decades of experience in the Asia–Pacific region.
Our Story
Limetree Consulting was founded in 2003 by Sharon Hannaford with a simple belief: that good tourism marketing is not about noise, it is about connection. Connecting the right destinations and products with the right travellers, at the right time, through the most effective channels.
Over twenty years, we have grown into a trusted partner for tourism authorities, hotel groups and hospitality brands across the Asia–Pacific. Our clients choose us because we deliver what we promise, we know the market, and we treat every brief as if it were our own.
We are based in Australia and operate across Australia, New Zealand and key Asia–Pacific markets, providing both hands-on representation and strategic advisory services depending on what each client needs.
What Makes Us Different
Deep Regional Knowledge
We have worked in the Asia–Pacific tourism market for over two decades. We know the channels, the players and the patterns.
True Partnership
We work alongside our clients, not at arm’s length. You get senior attention, honest advice and full commitment on every account.
Results-Focused
We measure success by outcomes that matter — trade engagement, media coverage, enquiries and bookings.
Evidence-Based Thinking
Every recommendation we make is grounded in market research, traveller data and competitive insight — not guesswork.
Clients We Have Worked With
We have represented some of the region’s most respected tourism and hospitality organisations across Australia and New Zealand.
Our Approach
Start with Strategy
We begin every engagement by understanding your objectives, your target market and your competitive landscape. Strategy comes before tactics — always.
Build the Right Relationships
Whether it is travel agents, tour operators, media or influencers, we identify and cultivate the relationships that will move the needle for your brand in Australia and New Zealand.
Execute with Precision
We take pride in our follow-through. Campaigns are run on time, on brief and with full transparency on what is being done and why.
Adapt and Optimise
The tourism landscape changes constantly. We monitor results and adjust our approach so your marketing investment keeps working as conditions evolve.
Communicate Clearly
Regular reporting, honest assessments and direct communication are non-negotiable. You will always know exactly how your program is performing.
Think Long-Term
We build market presence that lasts, grounded in trust and consistent delivery.
Let’s Work Together
Interested in what Limetree can do for your brand?
Get in touch for an initial conversation. No obligation — just a conversation about your market and your goals.