Tourism Marketing & Representation
A Fresh Approach to Tourism Marketing
Strategic insight. Evidence-based thinking. Deep industry experience.
Connecting destinations, operators and travellers across the Asia–Pacific.
Our Services
What We Do
From destination representation to digital strategy, we provide flexible, evidence-based marketing services for tourism authorities, hotels and hospitality brands across the Asia–Pacific.
Destination & Tourism Representation
Regional representation for tourism boards and travel brands across Australia and New Zealand.
Strategic Marketing & Campaigns
Comprehensive strategies and targeted campaigns grounded in market intelligence and traveller data.
PR, Media & Content
Media relations, familiarisation trips, copywriting and content strategy for tourism and hospitality brands.
Digital Marketing & Online Visibility
SEO, paid search, social media and email marketing to grow your presence where travellers search.
Trade Relations & Distribution
Building and managing relationships with agents, wholesalers, and tour operators across the region.
Events & Activations
Trade launches, roadshows, consumer expos and product activations delivered on brief and on budget.
Meet the Founder
Sharon Hannaford
Managing Director & Founder
Sharon founded Limetree Consulting in 2003 after more than a decade working in tourism marketing across the Asia–Pacific. She brings deep expertise in destination representation, trade development and digital strategy.
She is known for her direct, practical approach and her ability to translate complex challenges into focused, results-driven plans.
About SharonWhy Choose Limetree
The Limetree Difference
Deep Regional Knowledge
Over twenty years operating in Australia, New Zealand and the Asia–Pacific tourism market.
True Partnership
Senior-level attention on every account. You deal directly with Sharon, not a junior account manager.
Results-Focused
We measure success in trade engagement, media coverage and bookings — not vanity metrics.
Evidence-Based Thinking
Every recommendation is grounded in market research, traveller data and competitive insight.
Trusted By
Clients We’ve Worked With
Gallery
Tourism in the Asia–Pacific
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Ready to grow your market presence?
Tell us about your organisation. We’ll come back with ideas.